Google made fun of Apple in its new advertising video

There has been a long-standing feud between Google and Apple. As you know, Google allows RCS messaging in its own messaging application, but Apple still insists. The company has released a new short ad mocking this and mocking Apple’s ‘innovations’.

Google mocked Apple by emphasizing ‘innovation’

Google is pressuring Apple to adopt Rich Communication Services, or RCS, a messaging standard that would end the SMS nonsense and allow Android users to chat with Apple users using modern messaging features.

Last year, Google launched a website to get Apple to “get the message” and adopt RCS, but Apple, sticking with iMessage, was unimpressed by Google’s relentless taunts. Launching a new attack, Google has now published a video comparing Apple’s messaging standards to the pager days.

The video shows a made-up device called the iPager, which Google says uses outdated messaging technology similar to what Apple uses for messaging with Android. The company criticizes Apple for its lack of innovation, stating that it causes “modern technology nightmares.”

Zero encryption, broken group chats between Apple and Android, pixelated and blurry videos, and the infamous green bubble – Google blames it all on iPhones that don’t support RCS. Google emphasizes that Apple should now say goodbye to SMS.

iMessage is a very popular feature, especially in the USA. iPhone users there simply prefer Apple’s messaging platform to chat, rather than using services like WhatsApp or Telegram that allow anyone to use modern messaging features like RCS. For this reason, Android users cannot have the same messaging experience as Apple users.

“If Apple adopts RCS, it will join the rest of the mobile industry in committing to elevating the cross-platform messaging experience for everyone,” Google said at the time.

Google’s ways of flagging and shaming Apple for its lack of RCS probably won’t change the company’s mind. What could change Apple’s stance on RCS is Europe’s Digital Markets Act. The legislation will designate certain platforms as “gatekeepers” and force them to open up to competing services and applications.

However, Apple opposes the inclusion of iMessage as a gatekeeper service. The company reportedly said that iMessage is not a popular enough platform in Europe to justify this designation.

By the way, if you want to try RCS messaging on iPhones, you can try the Beeper app we mentioned earlier. What are you thinking? Please don’t forget to share your thoughts with us in the comments.