Google has begun attempts to shift its competitors from the shadows. Exaggeration aside, the company has taken down the artificial intelligence avatar initiative called Alter for a considerable amount without publicly announcing it.
As you know, the personal avatar trend that started with Facemoji has become a favorite feature of people. Before that, Meta also announced such an avatar creation feature. New news also showed that Google aims to join this train.
According to the shared information, Google has launched the artificial intelligence-based avatar initiative called Alter. he bought. The company has not shared any public information about this acquisition.
Google buys AI avatar startup Alter for $100 million
Of course, not sharing the agreement with the public also obscures the money Google paid for Alter. But according to estimated figures, Google sacrificed around $100 million to buy the venture.
Alter is powered by artificial intelligence to produce avatars and create live content for users and brands to use on social media. According to the comments in the industry, the reason for Google to buy Alter is, Getting a stronger position in the competition against TikTok.
It’s unclear how Alter’s team and technology will help Google compete against TikTok.
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Source :
https://www.engadget.com/google-buys-alter-at-avatar-startup-185313472.html