Giant Fine To Famous Ketchup Brand Applying Secret Raise

In recent years, the increasing rate of inflation and the increase in exchange rates have affected food prices, as in all areas of life. negative affecting. We have felt the decrease in purchasing power not only with the price hikes, but also with the changes in the weights of the labels. Recently, companies have kept the product package price constant and reduced the weight of the product in the package. secret raise application has become widespread.

last February Commercial Advertising and Unfair Commercial Practices Regulation ‘Deceptive Business Practices’ A new title was made. By regulation, in a way that differentiates the unit price of a good offered to consumers, quantity, length, weight, area, volume measurements and similar elements, which gives the impression that no change has been made, although misleading packaging It was announced that their practices would be punished. When it was determined that a ketchup brand was selling 390 grams of products in a 400-gram package as a result of the Advertising Board’s investigation, the firm was informed. fine cut off.

Hidden raise cost 114 thousand liras

It has been determined that a famous ketchup brand packs 10 grams less than what is stated on its packaging. It has been reported that the product is deceptive to consumers due to the use of labels and packaging. With the information and documents given by the company, the weight of the product, which is 400 grams, April 3, 2021 It was determined that it was reduced to 390 grams by the end of the year. However, as determined from two separate invoice examples, 400 grams of products together with 390 grams of products are paid at the same unit price. by April 28 until it is on sale it was noticed.

With the review made by the Board of Advertisement, it has been determined that the company’s practice is in line with the Commercial Advertisement and Unfair Commercial Practices Regulation. “Consumer Protection” It was decided that he was in violation of Articles 61 and 62 of the law. 114 thousand 326 TL about the company with the decision fine and product rstop joints penalty reportedly given.