by Russia Invasion of Ukraine at first after apple Sanctions came from dozens of technology giants, including It is gradually becoming clear what kind of consequences these companies will have in terms of income from leaving the Russian market.
The latest report prepared by Burga, the Lithuania-based shopping portal, reveals the giant crisis to be experienced on the Apple front. If Apple continues its sales policies in this way, it has to accept more than $1 billion in annual revenue loss.
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The deficit in Apple’s Russian revenues could reach billions of dollars
Apple, which withdraws from the Russian market after the invasion of Ukraine, will face a great loss. According to the latest research of analysts, iPhone sales revenue 3 million dollars per day or $1.14 billion per year may suffer damage.
Burga’s calculations are based on Apple’s sales in the Russian market and the company’s revenue as of 2021. Although Russia does not create a significant revenue share for Apple products, the departure of the technology giant from Russia means that it will surpass the increasing smartphone sales in the country.
By 2021 Smartphone sales in Russia It was $7.6 billion. Data provided by Burga, Apple’s It showed that it accounts for 15 percent of Russian smartphone sales and ranks third overall. Samsung While in the top rank with 34 percent, Xiaomi ranked third with 26 percent.
According to the Burga report realme with a share of 8 percent, just behind it with 3 percent. poco exists. In addition, the total rate of other small smartphone manufacturers is 14 percent.
Apple’s loss of revenueThat could increase even more given that Russia’s smartphone sales revenue has grown remarkably over the past few years. revenue by 2020 $5.93 billion While this figure is in 2019 $5.2 billion was level. Apple’s revenue grew by almost 200 percent between 2014 and 2021.
“Ultimately, the separation of the two manufacturers (Apple and Samsung) is an opportunity for Chinese companies to grow. However, these companies may be subject to sanctions using US-based technologies (for example, the Android operating system), which could prevent them from operating in Russia.”
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