Gaming Giant Embracer Group is Splitting into Three Different Companies

Swedish gaming giant Embracer Group, announced with its announcement that the company will be divided into three from now on. The companies, each of which will focus on AAA games, will serve in different markets of the gaming industry. The names of the new companies will be Asmodee Group, Coffee Stain & Friends and Middle-earth Enterprises & Friends. Each one are independent companies It was stated that the new companies will “represent their own core strategies and offer shareholders differentiated and distinctive equity stories.”

Embracer Group also holds the game copyrights of many brands. These brands include important productions such as Tomb Raider and The Lord of the Rings. Last year 2 billion dollars The company, which missed an investment at the last minute, made many layoffs and sold Gearbox, which also developed Borderlands, to Take-Two.

The brands that new companies will be interested in will be as follows:

Middle-Earth Enterprises & Friends: “AAA is the creative force in game development and publishingAlthough the company defined as ” takes its name from the Lord of the Rings series, Dead Island, Killing Floor, Kingdom Come Deliverance, Tomb Raider and of course Lord of the Rings It will have the rights to different series such as.

Asmodee Group: In recent years, board games and role-playing games have not only regained their former popularity, but also made a major breakthrough. Asmodee Group will also focus on the development and distribution of desktop games. currently Ticket to Ride, 7 Wonders, CATANExploding Kittens The company, which will own the rights to the most successful board games of recent years, also develops board games for brands such as Lord of the Rings, Marvel, Game of Thrones and Star Wars.

Coffee Stain & Friends: Under the umbrella of this company, there will be indie games, free-to-play productions and mid-level games. Under the roof of the new company Deep Rock Galactic, Goat Simulator, Satisfactory, Wreckfest, Teardown and Valheim There will be productions such as.

CEO Lars Wingerfors, one of the Founders of Embracer Group, stated that the aim of this move is to reveal the full potential of each team. Let’s see what strategies new companies will follow and what kind of productions they will come up with.