Ford CEO Jim Parley explained the dilemma experienced by traditional automobile manufacturers in a program he attended. The fact that they have to work with too many companies puts companies like Ford in a difficult position.
We can feel the change in the automobile industry in recent years. Almost every car manufacturer in their new models to electric cars Many old series are returning with electric models. Despite all these efforts, we are ahead of traditional companies. some problems It is located.
Ford CEO Jim Parley He also touched upon the difficulties they experienced in this regard in a program he attended. Giving the example that there are 150 different software for 150 different modules in their vehicles, the CEO complained that the companies that will develop these software do not communicate with each other. On the other hand, they also have such software. that they did not develop he stated.
The software process makes things even more complicated.
Parley said in his statement that traditional automobile manufacturers The problem with the software explained. Accordingly, traditional automobile manufacturers primarily supply many modules from various companies. There is no communication between these suppliers. That’s why Ford goes every time Telling suppliers what they want, he even needs to convince his suppliers, depending on the situation. The main reason for this situation is that it may be financially cheaper to buy software or modules from outside.
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Although companies are now trying to do software development work themselves, far behind They are in a situation. They also have to continue to outsource many things because they still have contracts with their suppliers. Traditional automobile manufacturers are a little more specific in this regard. dependant in case.
actually right now Tesla The great advantage that companies such as have over traditional companies that have started electric production comes from the fact that they develop their own chips and software. a similar situation iPhone We saw it when it first hit the market. Although the features of Android phones were ahead of the iPhone when looked at individually, the parts did not work together with the same efficiency and it was not very easy to differentiate Android phones from each other. The automotive industry seems to be going through a similar change.