Bringing a new dimension to the internet metaverse or virtual universe The madness continues unabated. The virtual universe, which big companies such as Microsoft, Samsung, Facebook, Walmart are interested in, is not only technology, but has already spread to many sectors from entertainment to clothing and food.
The Walt Disney Company, one of the world’s largest media companies, officially announced its ‘virtual universe’ plans in November. CEO Bob Chapek, in his statement on the subject, said that Disney’s that you trust your past in the entertainment industry and announced that they would offer a completely different experience to consumers by blending the company’s experiences with Metaverse.
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Disney appoints Metaverse manager
Disney has identified the name to lead the Metaverse strategy. Having worked in another position in the company for about 10 years Mike WhiteHe will continue his career as Disney’s Senior Vice President of Next Generation Storytelling and Consumer Experiences. In this role, White will be responsible for the firm’s plans to create its own virtual universe.
CEO Bob Chapek talked about his Metaverse goals in a memo to Disney employees. Through the virtual universe they will establish that they can tell great stories expressed. Chapek described Metaverse as “the perfect place to pursue their innovation and audience-oriented strategies.”
Bob Chapek is also in the Metaverse “The next evolution of Disney’s 100-year tradition of storytelling” stated that it might. However, “Today we have the opportunity to connect universes and create an entirely new model for how audiences experience and interact with our stories.” used the phrases.
Although the CEO of Disney sounded hopeful and ambitious, he did not share any additional details. It remains unclear where, when and how the company will implement the idea of the virtual universe, apart from determining the name that will lead the Metaverse strategy.
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