- The world’s leading mixed martial arts organization UFC and the leading global sustainability focused blockchain VeChain (VET)today announced a first-of-its-kind long-term partnership that marks a milestone for both brands.
VeChainwill be the first official layer-1 blockchain partner of the UFC, and this collaboration will add to the blockchain platform from live events, including broadcast features, social channels, and in-arena promotion. UFCIt will provide an unprecedented level of integration to key UFC assets, from original content distributed through ‘s popular digital platform. The platform will also have the official UFC athlete ranking rights and will participate in the 10-event Dana White Contender Series and the UFC’s OctagonIt will have a branded presence on its (ring).
Thanks to UFC’s extensive global footprint, VeChain will have meaningful brand visibility in an estimated 900 million TV households in 175 countries receiving UFC broadcasts.
According to Sports Business Journal sources, the deal will be worth approximately $100 million with a minimum five-year deal period. This partnership isn’t the UFC’s first crypto-centric move. In April, Crypto.com announced that it would pay Bitcoin (BTC) bonuses to UFC athletes.
Parties will collaborate on a range of original content featuring UFC talent and athletes, and an annual Brand Ambassador fund will offer paid marketing opportunities to UFC athletes.
VeChain
Starting out as a private network that has become public and used in different supply chains and areas involving the automotive industry, pharmaceuticals and energy, especially carbon management, VeChain is a blockchain platform specializing in real word blockchain applications such as supply chain management and business processes.
The platform, which is the pioneer of real-world blockchain applications with international offices in Luxembourg, Japan, China, Singapore, France, Italy, Ireland, San Marino and the United States, is also used by governments, and its previous partnerships include major companies such as Walmart, Bayer and BMW Group. there are names.
Speaking on the important partnership, Paul Asencio, senior vice president of global partnerships at the UFC, said in the announcement of the agreement:
“VeChain is a globally recognized leader in blockchain technology and we couldn’t be happier to welcome them as the Official Marketing Partner of the UFC. VeChain’s expertise in using real-world blockchain applications to help the public and private sector achieve their carbon neutral goals is an effort we are proud to support. We look forward to working with VeChain to leverage the worldwide popularity of the UFC to deliver a positive message that blockchain technology can be used to protect our environment for future generations.”
VeChain, which experienced a 10 percent increase after the news, is trading at $ 0.030 at the time of writing, with a decrease of about 5 percent in the last 24 hours.
You can check the price movements here.
Disclaimer: What is written here is not investment advice. Cryptocurrency investments are high-risk investments. Every investment decision is under the individual’s own responsibility. Finally, KoinFinans and the author of this content cannot be held responsible for personal investment decisions.