At IFA, the world’s most important consumer electronics fair, which was held in Berlin, Germany between 02-06 September, an important development took place that would especially delight technology enthusiasts living in our country. The 100-year-old German company Blaupunkt announced its decision to re-enter the Turkish market under the umbrella of “Technofashion”.
Blaupunkt is in the Turkish market again under the umbrella of “Technofashion”
Along with the public signing ceremony, the agreement between the “Blaupunkt Global Brand Community” and “Technofashion”, in Turkey, Azerbaijan and the Middle East, under the Blaupunkt brand, in many different categories such as consumer electronics, personal care, small household appliances. marketing activities will be carried out by Technofashion. Speaking after the signing ceremony, Technofashion CEO Sinan Dallı used the following statements on the subject:
“We are excited about this co-creation opportunity to develop our partnership with the world-renowned Blaupunkt brand. We look forward to bringing fresh ideas and new products to the Turkish market. With its 100-year history, Blaupunkt has inspired, connected and created great products with generations of tech-savvy consumers around the world.
As a leading group in consumer electronics engineering, production, design and distribution, we are proud to announce our partnership with Blaupunkt and look forward to bringing fresh ideas and new products to the Turkish market.”
New products to be produced under the Blaupunkt brand will first be showcased at the CES 2023 fair to be held in Las Vegas, USA in January 2023, and will then be presented to consumers.