Mark Zuckerberg has received a lot of criticism in the past few weeks. One of the reasons for this was the whistleblower affair of a former Facebook employee. She accused the company of putting profits above the common good.
The CEO denies the allegations, is angry about the critical media reports and goes on the offensive: With conspiracy theories and a new corporate strategy. From now on Facebook is called Meta.
On the one hand, Zuckerberg wants to include all brands that the group is home to more closely. Because so far the company name has mainly been associated with the social media platform. On the other hand, it ties in with his vision of a “metaverse”.
Above all, the group wants to expand the area of virtual reality (VR). Among other things, a VR headset is planned for 2022. But can the new strategy polish up the tarnished image or is Zuckerberg’s empire in danger of losing its status as the largest social network in the world? Company editor Kevin Knitterscheidt has the answers.
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