apple, iOS 14.5 announced that they will increase user privacy to the next level. allegedly Facebook and Snapchat apps collect user data in violation of Apple’s privacy policy.
In May, Apple introduced a new feature that allows users to disable tracking by apps and websites for advertising purposes. Application Tracking Transparency launched the feature. This feature, which was liked by many users, caused some companies to react.
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The Financial Times, which did research on the subject, found that Apple allowed applications to collect user-level data. IP address, location, language, device and screen size User-level data, which includes information such as, has a very important place for personalized advertisements.
Apple has announced that some companies can process anonymized data. Underlining that data should not be directly matched with certain user profiles, the company user-level information paved the way for its achievement.
Giving some instructions to the developers, Apple said, “Data should not be obtained from the device for the purpose of uniquely identifying a device.” warned. Despite the company’s warnings, it turned out that some companies, especially Facebook and Snapchat, showed special ads to users.
In June, Apple announced that some companies consent to watch found that it produces workarounds to identify disapproving users. Application Tracking Transparency The company, which was working on this situation, which was against the procedures, was criticized.
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