After the impressive launch on September 12, everyone started asking questions about the new iPhone 15 series. Especially the devices whose pre-order process was curious reached the users and the first comments were made. However, although sales exploded on a global basis, record sales could not be achieved in some markets. Especially in China, known for being one of the largest smartphone markets in the world, iPhone 15 sales could not exceed 14 sales. Here are the details…
iPhone 15 fell behind 14 in the Chinese market: Moreover, Apple shares also fell!
According to new reports via Bloomberg, iPhone 15 sales fell behind iPhone 14 in the Chinese market. The report points out that the sales of the iPhone 15 in the first 17 days of its launch decreased significantly compared to the iPhone 14 in the same period last year. Although this decrease rate is not known with clear data, experts estimate that it varies between 4.5 percent and 6 percent.
Of course, although the decrease rate seems low, for Apple this means hundreds of iPhone 15s. The emergence of these news in the Chinese market means a 1 percent decrease in Apple shares. We can say that this decrease in sales rates is attributed to Android devices. Brands such as Huawei, which has gained popularity especially in the Chinese market, seem to be ahead of Apple.
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The biggest basis for Huawei’s increase in the Chinese market may be the launch of Mate 60 Pro. Despite the great pressure from the United States, the Mate 60 Pro has been able to attract Chinese users. Post-launch reactions and sales rates are indicative of this situation.
When we look at all these events in general, it seems that it was not a good calendar year in terms of Apple’s profitability. The company reported overall year-over-year revenue declines in the last three quarters. We will see whether the iPhone 15 launch will reverse this trend with the sales figures announced in November.