Eti changed the name of its biscuit called ‘Negro’, which has been sold in Turkey and other countries for years, after criticisms about racism. The new name of the biscuit was Nero, which means ‘black’ in Italian.
One of the largest companies in Turkey and serving in many countries meat, has been criticized for a long time because of the name of a product. This product of the company is a product of the ‘It was his biscuit called ‘Negro’. Although the name of the biscuit means ‘black color’ in Spanish, this name was also part of the discrimination based on skin color.
The word Negro does not mean the color black in many countries of the world, but rather due to dark skin color It was also a form of address used to discriminate against people exposed to racism. Therefore, in some countries where biscuits were distributed and in our country, there were criticisms about this name choice of Eti.
Eti decided to change the name of the biscuit:
Eti announced that it has decided to change the name of the biscuit in order to put an end to the long-standing discussions with the announcement it shared today. Eti stated that it is unacceptable to use the brand name in a way that may cause negative connotations even if it has no equivalent in our country and culture, even if it is very rare. He announced that his new name is ‘Nero’.
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Eti announced that it will apply Nero, the new name of its biscuit called Negro, in all export markets, including Turkey. However, the company also explained what Nero means. Accordingly, Nero Means ‘black’ in Italian. Eti decided not to change the meaning of ‘black’ to extract the cocoa content of the biscuit, and not to stray too far from Negro for the settled in mind, and made the closest choice.