Establishment of Yemeksepeti, which could not make money for the first 6 years

In today’s technology everything in one click It is possible to handle; Yemeksepeti, which comes to our rescue especially when we are sick, weak or do not want to go out, is one of the most popular applications.

This application, which is now a part of our daily life, The transition to life is quite interesting.

After his successful education at Boğaziçi University, Nevzat Aydın went to the USA to step into the world of e-commerce; During this period, the takeaway service issue in America attracted a lot of attention.

This takeaway idea is What he wanted to implement upon his return to Turkey It made him think a lot about a project. We can say that he and his two friends set out to realize this idea in Turkey. After a 5-month research process, surveys, interviews with restaurants, we based our products on an order basis.to takeaway service business They decided to enter.

Of course, the process in which they set out on this path presented obstacles to their path, as in every sector, because Yemeksepeti, which broke new ground in Turkey, negative response from many restaurants had taken it. However, they were sure that this idea would be successful, and they started this path together with one of their childhood friends. Cem Nufusi They also included.

Yemek Sepeti Gıda ve Pazarlama Elektronik İletişim ve Tanıtım Limited Şirketi was established in September 2000 in a 40 square meter room.

of Yemeksepeti company general manager Nevzat Aydin, The IT responsible was Melih Ödemiş, and the sales and marketing officer was Cem Nufusi. However, as you can imagine, the internet was not that widespread in 2000, so place your orders via fax they were taking it. It should also be underlined that they did not make agreements with many restaurants during this period. supporting restaurant There were only 26 in number.

This process in which they invest, of course, makes them angry from time to time. with financial difficulties He also forced me to struggle, a little per day. 40-45 orders they were taking it. Even Nevzat Aydın “We did not make money from Yemeksepeti for 6 years” he explained.

However, over time, the internet began to be found in almost every home, and its use is becoming widespread; They were receiving more orders every day. By 2008, the number of orders they received had reached 10 thousand per day.

Yemeksepeti, which has achieved great success in Turkey, has also expanded to Dubai. “foodonclick.com” He entered the industry under the name. The company is not limited to Dubai only; By 2010, in Russia Under the name “Izrestorana.ru” started to serve. But unfortunately, the company was not very successful in the Russian market and ceased its activities. in 2012 ended.

Even though it was not successful in the Russian market, we can say that the company’s stability and belief in their success never faded in this process. Likewise, they are in Turkey day by day. among the fastest growing companies It was making its name and adding more customers every day. in 2010 Yeksepeti mobile By developing an application, they enabled people to order more easily.

We can say that this was exactly the period when Yemeksepeti experienced a great rise: the ease of ordering with a single click on the phone endeared itself to many people.

In this period almost 30,000 orders per day The company that acquired it was continuing on this path with only 100 employees. in 2012 General Atlantic company By investing 44 million dollars in Yemeksepeti, he greatly accelerated the company’s growth rate. With this investment, they continued to receive nearly 50,000 orders per day.

The company continued to grow without slowing down until 2015, in the same year, Delivery Hero for $589 million had been sold. The company, which was criticized by many people in the same year, is no longer a Turkish company. under Germany had entered.

It is not known how much Yemeksepeti will continue to grow in the future, but we are sure that the innovative idea it brought to Turkey will be appreciated by many. e-commerce site has been a pioneer. This foundation story, which especially fuels the dreams of young entrepreneurs to enter the sector, was published in 2017. at Harvard Business School It even became the subject of a lesson.

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