As we left the 14 May election behind, we wanted to talk about some of the “tactics” that political parties use on voters. We don’t even know about many of them; maybe we can support one party more than the others thanks to the facts they encode in our subconscious!
In fact, when supporting a political party, people look to see if the party’s promises match with them and their ideal country. Especially In this election process, which is also very important for our country, It is based on various election campaigns that the parties gain our sympathy and collect votes.
Strive to cover the missing points of the country, move forward and listen to the wishes of the electorate undoubtedly the most crucial point for all policies. Now let’s move on to these election campaigns and the effects they left on us without us noticing.
We live in a world where women now earn.
in the Department of Urbanism and Planning at MIT Professor Albert Saiz, It examines the results of local elections in Spain, which 10 years ago made it mandatory for women to be included in the lists of parties in the municipal elections by 40%. He also identifies three possibilities on not including women: Voters prefer male candidates, parties have difficulty in finding female candidates with sufficient qualifications, and women are pushed aside.
In the examples in Spain, the law After its entry into force in 2007 In the elections held, parties with female candidates received 4.2% more votes at the ballot boxes. As you can see, the situation has nothing to do with the first two items.
Creating hope for the future is a very important step.
There is a lot of research on the role played by the economy in elections. The economy, which has become a major problem in our country, is among the issues that most concern the voters. For example, US Presidential Candidate Bill Clinton in 1992used in the election campaign ofIt is the economy stupidThe campaign rhetoric shaped by the slogan ” (this economy is stupid) is undeniable in the election won against George Bush.
The effect of the economy on the ballot box is not with the rhetoric that the government cannot manage the economy well; It is effective to the extent that opposition parties create positive changes in people’s lives. This was exactly the case with the Bill Clinton campaign. The slogans used in the campaign on “health policy” or “change” served this purpose.
Concentrating on the crucial issues that voters care about pays off.
By reviewing the expectations and demands of the voters from the election, implement a policy It is a tactic that will be in favor of the parties. It is very important to develop good arguments for the complaints about the current situation. Available in our country the refugee problem The fact that almost most parties bring it to the agenda is an example of this strategy.
The “young voter” group is one of the most critical target groups of the process.
“Young electorate” or “Gen Z voters” Although they are defined as Therefore, it is important to make detailed analyzes at the point of persuasion and to implement a strategy for the target audience. Addressing the audience is very important. Because it can be very difficult to understand a person you do not speak the same language.
The importance of emotional motivation during and after the election is an undeniable fact.
Andrzej Duda and Viktor Orban
The decision-making mechanism of people is not purely rationalism. Many unspoken emotions such as anger, fear, excitement, love, hate, and anxiety have a significant impact on people’s political decision-making processes. For example, If the feeling of anger to be created in the voters is fed with hope great progress is made on the path to change; In many election processes, we observe that voters with a sense of fear vote in favor of the existing order.
One of the situations seen in the Polish and Hungarian elections can be given as an example. Andrzej Duda and Viktor Orban they convinced their voters to fear that opposition candidates other than themselves would not be able to solve the problems because they did not know the country, and that the country would fall under a bigger crisis. In particular, Orban created a hope for the economy with the relief he created economically. Thus, Duda and Orban managed to turn the election in their favor.
The biggest mistake a candidate can make is to imitate another leader.
“Why would a voter vote for a candidate?” is a critical question that governs the selection process. In politics based on contrasts, when voters look at leaders, they do not want to vote for those who are similar or have similar promises.
US President facing Donald Trump and Joe Biden, who showed the opposite leadership qualities, won the election. Beneath this gain was the fact that Trump managed to create a great contrast by positioning himself as a conciliatory but therefore a healing leader, rather than imitating his enthusiastic, exuberant style.
One of the key points to be underlined here is that the opposition created by the politician embodies what society seeks. Joe Biden’s His prominence as a leader who heals, conciliates and advocates common sense was a major factor in his success in the election.
Rather than trying to propagate their own leaders, parties should also make propaganda for unity.
When we look at Turkey, the main way to create a perception of unity in the minds of the voters is to use common messages and create a common communication language, with the six-table alliance set up against the “one-man” administration, which all opposition leaders have criticized. Voters will choose establish an emotional bond with the leader Don’t forget what you want.
As a continuation of the previous article: The sympathy of leaders increases the probability of being elected.
Voters are also very inclined to vote for the candidate they see closest to. At this point, it is very important for the candidates to create a sympathetic, humble, polite, friendly and humorous temperament. At this point, the Nation Alliance Ekrem İmamoğlu and Mansur Yavaş It is possible to say that their sympathetic attitudes arouse great interest in the voters.
It should be underlined that political advertising is also an important strategy. Today, political advertising is an important aid for the politician to introduce himself to large masses of people.
Former US Presidents Richard Nixon’s While driving in his car, he turned to the camera and said ‘kIm will not be able to make me act for television. I’m not going to wear a silly hat and do little tricks and tricks.‘ shows how worthless he sees this issue. His opponent Kennedy’s good use of political advertising in all aspects resulted in his winning the election.
The digitalization of the media also changes political communication considerably. Obama’s 2008 US presidential election campaign marked a turning point in political campaigns with the effective use of social media. Today, political campaigns are carried out on Instagram and, to a large extent, on Twitter, reaching the masses at a closer distance. at this point From Kemal Kılıçdaroğlu’s effective use of Twitter to share videos. must speak.
Donald Trump and Joe Biden also strategically used Instagram during the election period.
In the last month, both candidates are sharing more and since it is the last period of the election. specific strategies are more clearly laid out. In this direction, when the sharing of the duo is examined, we see that Joe Biden touches on current political problems and reveals his stance on these situations.
In addition to all this, there is the Gerrymandering fact, which is considered an important tactic and means “the strategic division of constituencies”.
We know that politicians sometimes resort to ways to turn elections to their advantage. One of these ways is the act of manipulating the elections in favor of the political power, by dividing the electoral district. This action known as gerrymandering.
There are two types of strategic divisions: one by division, the other by addition. As can be seen in the first case, in a region with 50 voters, under normal conditions, blue wins with 160 odds, in the second case. 100% blue, in the third case 60% Pink wins.
This strategy, which has its origins in the Americas of the 1750s, is still practiced in many countries. The first example in our country, known as the Malatya Event, is the separation of Adıyaman from the Malatya electoral district and making it a province.
Due to the single-round simple-majority list system applied at that time, CHP took all the deputies of Malatya in the 1950 and 1954 elections. Despite the victory of the Democrat Party in the 1954 elections, it lost in Malatya. on this After 18 days, the party separated Adıyaman from Malatya with the Law No. 6418 dated 14 June 1954. granted provincial status.
In the elections held in 1954 CHP won 12 deputies in MalatyaAs a result of the separation of Adıyaman from Malatya after the elections, the number of deputies of Malatya was reduced to 9 in the 1957 elections and CHP won all of the deputies again. In Adıyaman, the Democrat Party won all 5 deputies in the first parliamentary elections. Thus, this move resulted in favor of DP.
The Cambridge Analytica scandal, which Kemal Kılıçdaroğlu also mentioned and brought to the agenda, had a great impact in the world.
Cambridge Analytica Ltd (CA), was a British political consulting firm that combined digital assets, data mining, data brokering and data analysis with strategic communication during the election processes. This company came to the fore when it was used to support Trump’s campaign in the US Presidential elections by collecting the personal data of Facebook users. After the collection method of users’ personal data, data security policies began to be questioned.
The company had accessed users’ profile information with permission through an application. However, this permission should only be used to access the data of the person using the app. If the company used this data to access the data of the friends of the person using the app as well. Thus, the personal data of millions of Facebook users was used for Trump’s campaign.
Such election tactics, which are applied in the elections and serve to collect votes from the voters, are applied all over the world and we may not even be aware of many of them. These strategic games played against our subconscious affect who we choose as the leader. Gaining the sympathy and trust of the voters by applying such strategies in this critical period for our country, effective and powerful; We wish an honest and sincere leader to come to our country.
RELATED NEWS
Iconic Hand Gestures Used by Politicians from Past to Present and Identified With Themselves
RELATED NEWS
Psychological Disorder Seen in Fighting and Hatred People Who Constantly Blame Others: It Can Also Be Seen in Politicians!
RELATED NEWS