EA Gets Patents to Display Personal Advertising and In-Game Content

The fact that EA Games is a money-hungry company has become a joke among the gaming community. Gamers have been mocking the in-game shopping system in EA Games’ games for years, whether it’s FIFA Ultimate Team, Battlefield Battle Pack, or Star Wars Battlefront. This time, however, it looks like EA really has its eye on our wallets.

Many of the ads found in games on your smartphones shaped by your activities, You know that advertisements appear on the topics you are interested in. EA Games is now in their games to adopt such a strategy. is planning.

EA Games has patented the system where you will see in-game content and advertisements according to your playing style.

According to the description and diagrams of the newly acquired patent by EA Games, the patent is a form for the user based on game activities. ‘persona’ (personality) contains a system that determines This system will show players in-game content and advertisements based on their persona.

Among the player personas in the diagrams in the patent explorer, competitive, foraging, support, warrior, ‘tank/frontline, leader and complement categories are included. After determining a player’s personality, the system uses an algorithm that determines what is shown to users in that category when selecting data to provide to the player.

The system compares the personality of a player with the average personalities of players playing different games. comparing and if there are similarities in the comparisons, ads for the game in question are shown. Like an episode of Black Mirror is not it? What are you thinking? Please do not forget to share your thoughts with us in the comments.