Chipolo, a major competitor to Apple AirTag, is preparing to release a limited edition of its popular item tracking devices with intentional cosmetic blemishes. This bold move, showcased at CES 2024, challenges societal norms by embracing imperfections and encouraging a shift in perspective.
‘Imperfect, Perfect’ campaign from AirTag rival
By producing 10,000 of these special Chipolo Card Spot trackers, each labeled as “perfectly imperfect,” the company aims to send the message that perceived flaws often go unnoticed by others.
Limited edition Card Spot tracking devices are equipped with the same technology and functionality as their flawless counterparts, emphasizing that cosmetic defects such as scratches, stains or nicks do not prevent their trouble-free operation.
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Chipolo’s campaign challenges the cultural emphasis on flawless perfection, calling on individuals to reconsider societal expectations that demand perfection. The company aims to reverse the tendency to magnify perceived flaws in our minds by embracing them.
Chipolo’s Bluetooth tracking devices
The company made its mark in the field of Bluetooth tracking devices before Apple by offering solutions such as Chipolo One and Chipolo Card. Reminiscent of Apple’s AirTags, the Chipolo One is a compact, circular tracker ideal for attaching to frequently lost items like keys and bags.
The Chipolo Card, on the other hand, is a hidden credit card-sized tracking device that appeals to those who prefer a low-profile tracking solution designed for pockets or wallets.
Both Chipolo One and Card are user-friendly and connect to smartphones via Bluetooth via the app. This app facilitates various features such as ringing the device when lost, tracking its location on a map, and receiving notifications when items are left behind. The devices gained popularity for their ease of use and reliability.
Market superiority and Apple’s approach
Chipolo’s unique approach of offering limited editions of deliberately imperfect but fully functional item tracking devices offers an advantage over traditional perfection-centric models. This move raises the question of whether the industry leader, Apple, can develop similar strategies and increase its appeal in the market by offering more affordable options.
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Chipolo’s “perfectly imperfect” campaign brings a new perspective to the world of technological devices by challenging the search for perfection. Although it remains unclear whether Apple will adopt a similar approach, this initiative of the company is a good step towards breaking the taboos of ‘flawlessness’ and ‘perfection’ that Apple has introduced into the literature.