Holding a press event in Istanbul, Cupra launched the Born and Tavascan models in Turkey, which it will put on sale shortly. According to the statements made, Türkiye has become Cupra’s 6th largest market.
Cupra, which we knew as a sub-brand of Seat until recently, and which has now become the fastest growing and popular automobile brand in Europe, held an important launch event in Istanbul. It will be available at the event attended by Cupra CEO Wayne Griffiths in the coming period. cupra born And Tavascan The introduction of the models in Türkiye took place.
The presentation of the new models that Cupra will offer for sale in our country was made by the company’s COO, Sven Schuwirth. Tavascan, one of the models that are both electric, is in Turkey two different engine options While Born will come with a single engine option. Without further ado, let’s take a look at Schuwirth’s statements:
340 horsepower monster: Cupra Tavascan VZ
According to Sven Schuwirth’s statements, Tavascan Endurance will have a single electric motor with 286 horsepower. Tavascan VZ will have a dual-motor four-wheel drive with 210 kW at the rear and 80 kW at the front. 340 horsepower power will present. VZ will accelerate from 0-100 KM/h in 5.6 seconds and offer a maximum range of 550 kilometers. Tavascan VZ can be charged from 10 percent to 80 percent in just half an hour.
For those who want a more compact car: Cupra Born
Cupra Born, which has a similar maximum range of 540 kilometers, is launched as a model suitable for both daily urban use and intercity use. In the first place, the vehicle is only 170kW engine The powerful e-Boost version will come to Turkey. This version completes the 0-100 KM/h acceleration in 6.6 seconds. In the future, another version with 150 kW engine power will also come to Turkey.
More than 500,000 Cupras sold in 6 years:
Important notes from the statement made by Cupra CEO Wayne Griffiths during the event are as follows:
It is not a premium or prestigious brand, it is not a brand based on heritage and tradition, instead we have created a new brand for the new generation of car lovers. Since its launch in 2018, CUPRA has exceeded all expectations and become one of the biggest success stories of a new brand in recent automotive history. We sold more than 500 thousand vehicles in approximately 6 years and CUPRA became one of the fastest growing automobile brands in Europe. Our market share in Europe increased from 1.24 to 1.59. We delivered 10 thousand units in Turkey and reached a 1 percent market share.
CUPRA Ateca was the brand’s first model. He was followed by CUPRA Leon, the king of Leons. CUPRA Formentor is our first 100 percent CUPRA DNA model. Since its launch, more than 276 thousand vehicles have been delivered worldwide. Our first 100 percent electric car, CUPRA Born, which you will meet today, is a model that shows that electrification and performance are in perfect harmony and that electric cars can be fun and sexy instead of functional and boring. We will continue to prove this with the launch of three new heroes for a new era. CUPRA Tavascan, CUPRA Terramar and CUPRA Raval.
Türkiye is Cupra’s 6th largest market
Cupra International Sales Director Erdem Kızıldere said:
I am happy to see that I was right in my insistence on Turkey’s potential. I am confident that we have reciprocated this trust with our performance exceeding expectations. Turkey makes a significant contribution to CUPRA’s brand development. According to last year’s results, Turkey became CUPRA’s 6th largest market globally. In other words, Doğuş Otomotiv is CUPRA’s largest distributor after the top 5 sales European markets. Turkey became one of the reference markets for the successful implementation of the CUPRA Strategy and made CUPRA one of the fastest growing brands.
Currently, our brand can be experienced in 24 CUPRA Garages throughout Türkiye. We plan to increase this number to 30 by the end of the year. After receiving Turkey’s “Fastest Growing Brand Award” in 2022, our goal was to sell 10 thousand units in the short term after this success. Today, I am delighted to see that we have reached this milestone by tripling our sales compared to 2022. Starting 2024 with these positive results and expanding our product range in Turkey further increases our motivation.