Apple has been broadcasting sports events on TV+, the digital content platform that has been burning since last year. Apple, which previously bought the US MLS and MLB rights, is now in talks with Germany. According to this Bundesliga matches Apple TV+ will be viewable.
Bundesliga is coming to Apple TV+
The deal, which is said to be worth $2.5 billion, will enable Apple TV+ to broadcast Bundesliga matches from the start of the 2026/27 season. Even though the deal has not been announced yet, it is said to be opened to users in the US first.
This move could be a huge success for Apple, which has grown its sports coverage in recent years. It currently holds the rights to MLS and MLB. It is also said that he has been in talks with FIFA for a while and is interested in buying the rights to other competitions such as the World Cup.
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The Bundesliga, which has many followers in Turkey, is one of the most popular football leagues in the world with over 400 million viewers. It hosts fierce competitions every year with the world’s biggest clubs such as Bayern Munich, Borussia Dortmund and Schalke 04.
This shows that new subscribers can come to Apple TV +. It will also allow the streaming giant to differentiate itself from competitors such as Netflix and Amazon Prime Video.
Talks between Apple and the Bundesliga are still ongoing and it is currently unknown whether an agreement will be reached. However, the purchase of Bundesliga’s rights will be made available to users in the US first.
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