In January 2022, data emerged showing which countries use Instagram for how many hours on average. Turkey’s position on the list was surprising.
Instagram, which is one of the first names that come to mind when social media is mentioned, is undoubtedly almost everyone uses The only social media platform. Instagram, which started its life as a photo sharing application, later became a medium where almost everything from humor to funny cat videos is shared. Recently, although many people use Instagram as a ‘marketing tool‘, this application still appears as a ‘platform’ where many people spend their hours.
Especially with the exit of TikTok, Instagram, whose throne was partially shaken, is still among the most popular social media applications in the world. maintains its assertive position. The famous social media management platform Hootsuite, which reports how much time worldwide Instagram users spend on the application, calculated how much time worldwide users spend on Instagram on average in January 2022. If the results amazing.
Turkey is at the top of Instagram usage
In the research conducted by Hootsuite, it was calculated how many hours per month users on a country basis spend on average. Let us remind you that only Android users, who use the official application of Instagram, are included in this research in obtaining this data. When we look at the table, in the USA, which we can describe as the ‘home of Instagram’, this rate is monthly. 7.7 hours we see that. In European countries such as France and Germany, these periods are up to 8.5 hours it turns out.
When we look at the average worldwide usage, it is seen that this period is to 11.2 hours Brazil, Indonesia and Argentina, respectively. 15.6,16 and 16.6 hours plays for leadership. However, with record time in first place Turkey is located. 20.2 hours per month The average monthly time spent on Instagram of Turkey, which has been in the top seat for a long time, is higher than the world average. almost twice.
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