Consumers’ Shopping Habits Researched

Competition Board“e-Marketplace Platforms Industry Review Final Report” published. For the report prepared within the framework of the sector review on e-marketplace platforms, a survey was conducted on the basis of consumers shopping online.

in total 1806 As a result of the survey conducted with the participation of the consumers, the factors that the participants pay attention to when doing e-commerce were discussed. Accordingly, one of the main reasons why consumers prefer online commerce rather than physical stores to buy things “Reasonable price” turned out to be.

More than 60 percent of consumers prefer online stores because of affordable prices

In the compilation made from the aforementioned survey, it is understood that the biggest power behind consumers’ tendency to e-commerce is affordable price. “saving time” and “product variety” followed. According to this, the percentages of the reasons behind the users shopping online were as follows:

• 60.7 percent with affordable price
• 50.4 percent save time with
• 45.6 percent product variety with

participants from online shopping. to give up The reason that came to the fore among the factors causing it was that the consumers wanted to buy the product by trying/seeing/touching it. The reasons for users to avoid online shopping were as follows:

• 26.8 percent request to receive by trying/seeing/tapping with
• 22.7 percent hassle of returning
• 20.3 percent Concern about sharing personal data with
• 20.2 percent Worry about not trusting sellers and being deceived

When asked which platforms they prefer when purchasing the product, the answer to this question was as follows:

• 76.6 percent e-marketplaces with
• 14.6 percent brand/company website
• 8.8 percent with social media

In addition, it was also investigated that consumers prefer e-marketplace platforms to buy a product rather than the brand’s website. Accordingly, the reason 54.5 While it turned out to be an “affordable price” once again with

• 44.5 percent with “product variety,
• 38.5 percent with free shipping,
• 36.6 percent reliability and awareness of the marketplace,
• 31.6 percent with the multitude of consumer comments followed.

On the other hand, the total percentage of those who read product reviews “always” and “often” before making a purchase 70.5 appeared as On the other hand, the percentage of those who do not read the comments before shopping is only 50%. 2,4 was detected. percent of consumers 53.3While 1% of them stated that they often buy the product whose comments they read, the percentage 18He also noted that he always buys the products in question.

It was investigated how the comments made on the products affect the consumers’ decision to purchase the product.

The survey also identified how comments made on a product affect consumers’ decision. Accordingly, the participants

• 46.2 percent“affects a lot”,
• 17.4 percent“affects”,
• 9 percentHe replied “it does not affect”.

In addition, the percentage of consumers 62.4stated that the absence of any comments about a product or its seller would greatly affect the shopping decision. Percentage of consumers who are asked how many pages they have viewed in search results for a product. 28.4‘s response was that they only looked at the first and second pages.

Within the scope of the survey, the most frequently used products by consumers when questioning products ranking criteria also appeared. Accordingly, users

• 39.6 percent‘lowest price’,
• 19.9 percentu “best-selling/favorite”,
• 16.9 percentRecommended by u market place,
• 15.2 percentof them stated that they searched according to the “highest price” criteria.

However, the percentage of the participants of the seller indicated by the marketplace 33.3It is frequently preferred by; percentage 43.6It was determined that it was sometimes preferred by .

Finally, the percentage of consumers who stated that they have encountered problems in their marketplace shopping so far. 14.5the problem is that the product arrives late, percent 12‘ stated that the product was delivered damaged.

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