A new study has explained the user interaction of the popular messaging platform WhatsApp. According to the study, the platform in the first quarter of 2022has seen a significant increase in user engagement. The reason for this is that people want to communicate in a safer environment. At the same time, it is thought that the Russia-Ukraine conflict played an effective role in this increase.
According to the report, the number of WhatsApp users increased by 41 percent
WhatsApp’s recent big growth mostly comes from the ‘power users’ who use the platform every day. The most recent study found that this user classification averaged over the first quarter. 55 percentIt shows that it created . In addition, most of this growth 18-34 years consists of users. In addition, this group Facebook and Instagram has also been effective in the use of applications.
According to the MoneyTransfers.com report, the number of WhatsApp users, increased by 41 percent. Also, according to the report, WhatsApp is among the best apps. to the highest percentage of users owner. In addition, it maintains the highest growth compared to previous years.
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WhatsApp is preferred more often for people to communicate securely. The Russia-Ukraine war also plays an important role in the number of WhatsApp users. Same way Telegram‘of average monthly users (MAU) It turned out that 15.5 percent of them opened the application every day in the first quarter.
According to research, it’s one of Meta’s best messaging apps WhatsApp and Messenger, has the largest market in the USA. This means that Meta’s applications throughout the entire period. 78 percent of usage shows you created. At the same time, the Meta is regularly updated. Telegram in competition with platforms such as
Along with these, WhatsApp is working to provide important updates and features to its users. Communities tab, emoji reactions and many more innovations are among these updates of the company. It is also a matter of curiosity what kind of updates the rival applications will bring in the future in the face of increasing competition.
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