Parent company Meta, second quarter (Q2) 2022 announced the results. However, things don’t go exactly as planned. Recently, it has been in great competition with TikTok. Facebookin the second quarter of 2022 decline in wealth He has many reasons to live.
TikTok seen as biggest reason for Facebook downfall
Social network revenues have fallen since 2021, according to a press release from Meta. allegedly Mark Zuckerbergsince economic conditions are in the second quarter of 2021. worse stated that.
At the same time in DataReportal The chart reveals that there hasn’t been much change in the number of active users in the last few quarters before 2022. Contrary to this, number of new users a decline occurred. Seems like Apple’s privacy changesnegatively impacted Facebook’s advertising business. However, it is not possible to say this as the primary reason for the great decline.
Facebook is saying goodbye to a feature! But there is a reason
Social media platform Facebook is removing its Live Shopping feature. Instead, parent company Meta will focus on Reels videos.
TikTok’s annual revenue in 2021 according to Bloomberg was $4.6 billion. By the end of 2022, this income will be 12 billion dollars expected to arrive. At the same time, this platform has a rapidly increasing number of users. Looking at these statistics, many cited TikTok as the main reason for Facebook’s decline in both revenue and user growth. In addition, the statistics caused a great deal of speculation.
The most important reason for TikTok’s success is, is the recommendation algorithm. In this way, it recommends content based on the interests of users and keeps them constantly engaged on the platform. At the same time with shorter videos in a short time more content provides access.
Another advantage that TikTok has is that people with a lot of followers can connect with their followers. contact for using the platform. This caused users to prefer TikTok instead of Facebook. In addition many brand and businessprefers to use TikTok for advertising purposes.
Many still consider Facebook to be one of the best social media platforms. If the decrease in reels It is believed that it will improve thanks to new services such as The winners from the increase in the competition between Facebook and TikTok are the users. In this way, users new and advanced services taking.
So, what do you think about this subject? What do you think is the most important reason for Facebook’s decline? Do not forget to share your views with us in the comments section!