Leading stock market after fake ticket scandal and chaos in UEFA Champions League 2022 Binancetogether with football club Società Sportiva Lazio, announced that it has started piloting its NFT ticketing solution for the 2022-2023 season.
According to Binance’s announcement even NFTHe suggested that ts would solve the problem of counterfeit tickets and prevent disorder at sporting events by eliminating scalping. NFT tickets will be developed to serve other purposes as well as access to events, such as store and match discounts, token sweepstakes and other experiences with SS Lazio. With the cooperation, SS LazioNFT tickets will be available for all home matches.
Marco Canigiani, one of the directors of SS Lazio, also announced that existing ticket holders will be able to get their NFT tickets free of charge and use them to enter the Stadio Olimpico and take advantage of the advantages of digital tickets.
Binance manager Zoe Wei said the NFT ticket design demonstrates a different way of using NFTs, and Web3 He said he highlighted an important use case for the technology. Wei also said that blockchain-based tickets have the potential to eventually expand from sports to the broader entertainment industry.
As it will be remembered, UEFA blamed thousands of fake tickets for the chaos that occurred in the Champions League final in Paris in May. The event highlighted a problem in traditional ticketing systems and revealed Web3 experts’ comments on how blockchain-based ticketing could offer a solution.
Josh Katz, CEO of NFT marketplace YellowHeart, also argued in a recent interview that ticketing is the most compelling use case for NFTs. The manager underlined that event organizers will have a defense mechanism against counterfeit tickets by getting proof of authenticity for each ticket.
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