Citroen’s New C4 Ad Has Been Rained With Criticism[Video]

French automotive company Citroencame up with an interesting issue in Egypt. The company, which prepared a commercial for the C4 model, received a reaction across the country because of the scenes in this commercial. According to the Egyptians, the commercial in question shows how a woman is have been harassed but no one was aware of it.

In the commercial featuring the Egyptian singer named Amr Diab, a woman jumping onto the road and a man in C4 the story is told. Pressing a button just below the rear view mirror, the man takes a photo of the woman he was about to bump into seconds ago. Moreover, this photo is the moment the button is pressed. to smartphone also falling. The commercial, which became the agenda in social media, faced the reaction of some segments.

“This is sexual harassment. You know that? It’s a crime”

Citroen’s controversial advertisement is not just that. In the next scenes, we see him during a journey where he took a picture with the singer named Amr Diab. In other words, these two decided to come together and combine their lives in the next period. This is the situation, the ad film “normalizes sexual harassmentReem Abdellatif, one of the founders of the Movement for the Protection of the Rights of African Women eerie announced that he found it. Rosaline Elbay, one of the famous Egyptian actresses, said:Hello, Citroen. This is sexual harassment. You know, right? criminal‘ he responded.

Statement from Citroen

Citroen, which was on the agenda of social media in Egypt, had to make a statement on the subject. In the statements made on the subject, the scenes in question were taken from the movie. removed and harassment was not tolerated. Citroen officials, who said they were sorry for what happened, said that the camera in question was in the commercial. to HD quality They stated that they wanted to emphasize but reached a completely different place.

Here is the commercial of Citroen, which is on the agenda in Egypt