China Is Slowly Taking Over Hollywood: But How?

With China’s economic growth, Hollywood studios are expanding the Chinese market and the potential of the Chinese audience As they see it, they are looking for ways to benefit from this large and rapidly growing market. The efforts of major film studios to benefit from the Chinese box office also cause us to see various cultural interactions with strategic partnerships.

In other words, China becoming an important power in the film industry notable effects So where exactly does China find the power to change Hollywood movies?

China’s most attractive feature for foreign film studios: Box office effect!

With the development of its population and economy, China growing consumer base It has become a critical market for Hollywood films.

In other words, in China increasing middle income classbegan to create huge opportunities for the entertainment industry.

So why are we starting to see more of China’s influence in movies?

First of all, China is much more governed by strict rulesDue to its interventionist structure, market rules are not as free as in other countries. This requires that a film entering China must comply with the rules of that country.

For example, the Chinese government every year a certain number of movies It allows it to be released in the Chinese market. Films approved for release must pass strict censorship in order to comply with the country’s rules.

For this reason, movie studios that want to benefit from the huge box office offered by China’s large population have also produced their films in order to comply with these rules. to conform to the requirements of the Chinese government has to.

Additionally, Hollywood studios are trying to attract Chinese audiences. customizes his movies and in doing so, it pays attention to local culture and preferences.

Entering the Chinese market is not easy at all.

Entering the Chinese market is quite difficult for foreign films. Chinese government every year only 34 movies It allows it to be released in China. Of course, a film must meet various conditions in order to be released.

In fact, in order for a foreign film to be released in China, 3 basic ways there is. These;

• The studio’s revenue from the film is only 25% to make any revenue sharing agreement possible.
• With a China-based film company a joint movie to do.
• The least preferred route is for the foreign company to ship the film to China. sell at cost.

Due to the government’s strict rules, the number of collaborations with China is increasing.

Since it is a market with such strict entry requirements, companies often Cooperation with China-based companies prefers to do.

Hollywood studios are gaining better access to the Chinese market by taking part in joint projects with Chinese producers. Because these collaborations are based on the annual foreign exchange fee set by China. exceeding movie quota In addition, they enrich each other culturally and result in joint production projects.

Films that want to enter the Chinese market have to adapt to that market.

Due to co-productions and government rules, there is a considerable amount of production in Hollywood films. changes It’s happening.

For example, for a film to be considered a Chinese production, one-third of the cast must be Chinese.

Or, for a movie to be eligible for release in the Chinese market, elements within the movie must be Consistent with the values ​​espoused by China it should.

Finally, since the movie will also be shown in the Chinese market, product placements for the Chinese audience will be more visible in the movies. For this reason, in Hollywood movies Items specific to Chinese culture We’re starting to see more.

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