Canva is Competing with Adobe: Acquired Affinity!

Web-based design platform Canva’s its growth continues. The company lastly affinity judicial acquired the creative software group and took one step closer to becoming a significant alternative in the digital design industry controlled by Adobe. With the agreement announced by Canva on Tuesday, the company became the owner of Affinity Designer, Photo and Publisher applications. These apps are from Adobe on Windows, Mac and iPad devices. Illustrator, Photoshop and InDesign It is used as an alternative to software.

Although the value of the deal is unknown Bloombergthe value of the agreement in question “several hundred million pounds” He claimed that it was. in January to 170 million users Although Canva was the choice of many people, it did not have specialized programs for illustrators, designers, photographers and other professionals. From this perspective, the Affinity move seems quite logical.

Canva could be a viable alternative to Adobe

Canva said that they opened their doors to designers of all levels with this agreement. from Affinity A lot awaits. Although Affinity’s user base is estimated at 3 million, this figure will likely rise in the future. For professionals looking for an alternative to Adobe’s subscription-based model, Affinity has created a very loyal customer base with its one-time purchase model.

Co-founder of Canva cameron adamsHe stated that Affinity and Canva will continue their lives as separate structures, but some integrations between Canva and Affinity applications may be realized in the future. Let’s see if this deal will spell the end of Adobe’s reign, or will Adobe find a way to cope?