A cooperation was established between BYD and UEFA. Within the scope of the agreement, BYD became the official EURO 2024 partner and official e-mobility partner. The parties are satisfied with the agreement reached.
It is the world’s number one electric car manufacturer and started its operations in Turkey a few months ago. BYD There was a remarkable development regarding the issue. Company, UEFA EURO 2024 became its official partner and official e-mobility partner. Thus, for the first time, a development of this scale took place between UEFA and an electric car manufacturer.
BYD, which has been working on electric cars since 2003, entered the European market in 2022. The company, which came to Turkey last year, made itself known with its UEFA EURO 2024 sponsorship. to larger audiences will have introduced. Because football fans who go to watch the match, BYD’s with new generation technologies They will have the opportunity to meet.
Both parties are satisfied with the agreement
When we look at the statements made regarding the partnership agreement, both parties that they are satisfied We see. In this context; In the statement made by BYD Europe General Manager Michael Shu, the following statements were made:
We are proud to be the first e-mobility partner of this prestigious sports event, which will enable us to bring our latest innovations in electric vehicles to a wide audience. This collaboration will underline BYD’s commitment to reducing carbon emissions for a greener future and will enable it to share the latest technological developments in electric vehicles with a wide audience. There is great synergy between both organizations. Like UEFA, we aim to inspire through positive and inclusive experiences with a clear focus on goals. BYD is a brand committed to making e-mobility accessible to everyone. As a partner of UEFA EURO 2024, we look forward to presenting our cars with game-changing technologies to fans from around the world.
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UEFA Marketing Director Guy-Laurent Epstein He said:
This collaboration perfectly aligns with the vision of a greener European Championship, combining the excitement of football with UEFA’s commitment to environmental responsibility. BYD (Build Your Dreams) means build your dreams. Football players and teams will work tirelessly to build their dreams on the field and win the Henri Delaunay Cup in Berlin at the end of the championship on July 14.