Brands Are Intentionally Making Trouble To Talk On The Internet

Let’s think about it; especially when we talk about a brand online, is it usually praise or criticism? Looking at the ratios, the majority of consumers to make negative comments It is seen that he talks about brands on the internet.

Of course, some brands that will put the devil in their shoes have figured out how to get a positive result from this negative situation. Brands, consciously engages in controversial activities on the Internet. The goal is to get people talking about the brand. to this strategy controversial marketing is named.

They engage in activities that will offend a particular group to create controversy.

Brands that use this strategy by saying that the advertisement is not good or bad, deliberately target some people in order to attract the reaction of a certain group. offend or offend they are behaving.

With their disturbing behaviors, they make people talk about the subject, especially on the internet and in their environment. encouragement to talk Brands aiming to use this strategy are using it to ensure that their brand names are heard.

The aim is to create a kind of shock effect on people!

Brands that create a shock effect sometimes with the way they deal with a certain issue in an advertising campaign, sometimes by releasing a problematic product, and sometimes with their posts on social media platforms, attract people’s reaction to these situations, which actually seem quite negative. they use it to their advantage.

For example, although The Last of Us first came out with serious problems, the problems in the game were solved in a short time.

When The Last of Us first came out, players were complaining about optimization issues, random crashes, hangs, and many more. So much so, from the reviews on the Steam store when the game first came out. 67% were negative.

Star Wars Jedi: Survivor, Redfall, The Callisto Protocol and Sons of the Forest Games like The Last of Us came out with serious problems, and these games were also fixed in a short time.

The fact that the game was problematic enabled players who reacted strongly to the problems in the game to react and discuss these problems on the internet. In a very short time, the problems were resolved and the demands of the players were met, and when we look at the result, this troublesome situation is actually the result of the games. to be heard caused.

Even if it is negative, it is very useful for brands to interact with the brand.

Because the internet algorithm, even if you make a bad comment, the comment you have made is the subject. that you find interesting and interact with on the subject. interprets it.

In this way, the subject and the brand that created the discussion in question, in every interaction stands out even more.

Brands follow this strategy with the logic that the greater the risk, the greater the return.

From this point of view, brands sometimes make bold moves, especially in the internet environment. situations that cause controversy consciously creates.

With this strategy, brands million dollar they can earn the income they will get with advertising campaigns!

For example, he is the one who opened the doors to the world he has now for Kim Kardashian. leak of images The debacle can also be seen as a kind of controversial marketing strategy.

For example, although this campaign of Airbnb created great controversy, it brought huge gains to the brand.

In his advertisement to draw attention to the Syrian refugee crisis and to defend the rights of people to shelter. “No matter who you are, where you are from, who you love or who you worship, we believe we all belong. The world is more beautiful when you accept it” Airbnb, which gave its message, was supported on the one hand and received a great reaction on the other hand.

Although the advertisement caused a great deal of controversy, it was very short about the advertisement. 33,000 tweets and many people supported the campaign. Looking at the result, it seems that Airbnb has gained from this controversial situation.

KFC’s campaign by turning the crisis in chicken supply into an opportunity is another example of success in this field.

In 2018, KFC’s chicken supply problems had grown so much that people were on Twitter about this. hashtags for chicken crisis had opened.

KFC then made a clever move and turned the crisis into an opportunity. To apologize to our customers, if we replace the letters “KFC” with Turkish “HSSKTR” which would mean something like “FC” and apologized to its customers by accepting that they failed in this regard.

The FCK campaign received great attention on social media and It started to be talked about more than the chicken crisis.

As a result, we see that brands are able to take advantage of even seemingly negative situations with their usual vigilance. Considering this information, even if we are very angry with a brand, I think about them on the internet. not talk seems like the best option…