Buying a brand new car is getting harder every day. Rising exchange rates and increased taxes are the main reasons for this. However, despite all the problems, the activity in vehicle sales in our country does not stop. The latest information has revealed that Turkey shows great interest in expensive vehicles.
According to the news of Aysel Yücel from Dünya Newspaper TurkeyAlthough there has been an increase of nearly 400 percent in the last two years, it is among the countries that show the most interest in expensive and highly equipped cars. Here is the painting that reveals the interest shown by our country in luxury vehicle sales…
Blacklist period in the automobile industry!
The gallerists, who are trying to turn the chip crisis and supply problems all over the world into opportunities, are in trouble with the black list!
Turkey leads the way in top segment BMW sales
Although the increases in automobile prices reduce the sales of middle segment vehicles, the situation is not the same when it comes to expensive cars. Depending on the tax bracket, the price increase in luxury vehicles in the last two years has been observed in many models. 400 percentincreased close to . However, people with high purchasing power do not mind the price increase and do not want to give up luxury.
World Newspaperspeaking to Borusan Automotive Chief Executive Officer Hakan Tiftik, Turkeyin BMW He said that his customers show great interest in premium vehicles. At a launch where the company showed off its new cars Aysel Yucelanswering the questions of Mohair, made the following statements in his statement:
Our customers want the most equipped vehicles despite the price increase. Instead of a low-equipped vehicle, we bring a more equipped vehicle. We are bringing vehicles that will reveal the feature of BMW and reveal its difference. The same is true for all our models. Our strategy is based on this. highly equipped BMW Turkey is the first among 44 countries in terms of sales.
He also talked about the company’s future plans. Mohairannounced that they are also working on electric cars. On the subject, he said, “In line with this strategy, we started our all-electric mobility journey in 2013 with the BMW i3 model, and after the BMW iX3, which we started to sell in March, we also launched the BMW iX for sale in Turkey shortly after its world launch, and once again our determination on this path. We have further confirmed it,” he said.
Finally, answering the questions about TOGG, Tiftik stated that TOGG, which is aimed to come off the bands at the end of 2022, will play an important role in leading the electrification transformation in the Turkish automotive industry and said that he believes that TOGG will activate the electric vehicle market in Turkey.
So what do you think about this subject? What do you think is the reason for the high sales of luxury cars in Turkey? You can share your views with us in the comments section.