BMW, which was once seen as a laggard in the electric vehicle industry, has proven itself in effective competition with Tesla and emerged as a surprise leader in electric vehicles. On the assembly line in Munich, BMW’s vehicles that adapt to different power sources reveal the company’s ambitious strategy in this field. Here is BMW’s strategy that brings success…
BMW ranked 2nd after Tesla in the electric vehicle class
BMW’s electric vehicle strategy, Suitable for all types of power supplies It represents a multifaceted approach. This flexible structure enables the company to easily adapt to rapid changes in the market and appeal to a wide customer base.
BMW’s strategy for transitioning to electric vehicles has given the company time to develop expertise in battery technology and develop vehicle lines specifically designed for electric vehicles.
BMW entered the sports shoe business! It uses high technology
BMW has entered the business of 3D printed spike-soled sneakers for the German team. It will make a name for itself in the 2026 Olympics with the shoes it produces.
BMW’s new vehicle series, powered entirely by batteries, to be launched next year, offers significant improvements over existing models. New class The vehicles in the series are equipped with features such as battery technology that stores more energy and a digital screen that Tesla does not offer.
To the surprise of critics, this strategy allowed BMW to achieve a large increase in sales. Thanks to this strategy of BMW, the company last year 376 thousand by selling electric vehicles 75 percentand followed Tesla in the luxury segment. ranked second.
What BMW offers to its customers hybrid models Transition options such as have helped it maintain and expand its customer base. These strategic investments made by BMW in electric vehicles have brought the company to an important position in the automotive industry.
This strategy in the electric vehicle market reinforces both BMW’s technological leadership and competitive position. This success could also serve as a guide for other traditional automakers.
What impact do you think BMW’s next generation electric vehicles will have on the market? We are looking forward to your ideas and comments…