The number of social media platforms is increasing day by day. Especially Meta By adding new applications to its structure, large companies such as these companies reach new users and earn a large amount of money from these users.
Facebook Social media companies such as social media companies can generate a large amount of income thanks to advertisements. According to new data, Apple, the famous social media application Facebook change their advertising policies greatly challenging.
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Apple wants Facebook ad policies changed!
Last week, Facebook’s parent company Meta, at market value 26 percent ($250 billion) reported a decline. This decline was one of the biggest losses in the company’s history. According to new reports, the famous technology company in this declinei AppleIt also has a high share. Apple drastically reduces Facebook’s revenue through ads.
According to the information in the report, Apple has announced that with the new iOS updates, application manufacturers and advertisers examine internet behavior makes it difficult. In fact, this situation lasts until June 2020. iOS 14With , Apple introduced the feature that allows users to block applications that follow them.
With this feature, users can easily their own privacy they can protect. But this is not suitable for Facebook advertising policies. Tracking users is very important to advertisers and apps because if they do according to users’ interests and curiosities applications can serve ads to users. As the relevance of this ad to users increases, the click-through rate of the ad increases and the application earns more money.
Because of this situation Facebook, has experienced a significant decrease in the revenue it will receive from advertisers. Considering that there are millions of iOS users, this is hugely important for advertisers. Facebook, which wants to get ahead of this a little bit, is using its new technology. Batch Event Measurementpresented it to advertisers.
In this way, although advertisers cannot see the actions of individual people, they will be able to see the actions of a large community and data for wider audiences. will be able to access. It remains to be seen how this situation will turn out in the future. So, what are your thoughts? Do you think Facebook advertising policies should change? Do not forget to share your views with us in the comments section and on the SDN Forum.