Barbie Movie Raised Interest in Classic Cars

Private insurance provider for the automotive enthusiast and classic vehicles McKeel Hagerty, CEO of the Hagerty company, He stated that with the new generation Barbie movie, his passion for classic vehicles increased.

Not just a toy brand, Barbie has been around since the release of the movie trailer. “Chevy convertible Corvette” It was reported that searches to buy increased by 120%. This actually comes as no surprise. Because popular culture immediately adopted Barbie, and in a short time, traces of her began to be seen in many things.

There is a great marketing genius behind the movie.

We’ve seen everywhere lately; rather, we are exposed to The Barbie movie is actually a great marketing example We can see it done. In fact, the recent demand for classic cars is a big part of this trend. According to data from social media and car sales sites, even though we are in the world of high-end technology, people now desire to go back to the past.

McKeel Hagerty, CEO of Hagerty, says that the increase in interest in classic cars is greater during the summer months.

“It seems to fit well with movies, TV, and any media that show the idealized summer landscape, like going for a drive to the beach or doing something fun outside. And this summer is hotter than most summers for the vintage marketplace.” in the statements HagertyIn fact, he says that society is easily influenced by popular culture.

According to Hagerty, the future of classic cars is very bright.

from the movie Barbie It is stated that, in line with the increase in searches and the increasing demand of popular culture, classic cars will debut more than modern vehicles.

With the logic that every car is the classic car of the future, the passion for classic cars can be seen as a kind of hobby. A movie can also trigger this passion. It seems that Barbie It looks like he did exactly that.