Audio Guide for Visually Impaired Users from Trendyol

Trendyol worked with the accessibility technologies company BlindLook and introduced the voice simulation feature. The feature can be used both on the website and mobile application.

People who are visually impaired or have vision problems so that they can participate in life studies continue. Finally, Trendyol, one of the biggest names in the e-commerce field, signed a collaboration with BlindLook, which develops accessibility technologies. As a result of this collaboration, voice guide feature has been introduced to both Trendyol’s mobile application and website.

According to the statement from Trendyol, the e-commerce giant will be in Turkey after this project. EyeBrand certification It became the site with the most users eligible to receive it. Voice Simulation With this feature, visually impaired people can also actively use the e-commerce site.

“We are accelerating socially responsible transformation”

İrem Poyraz, Trendyol Group Corporate Communications Director, on the subject “We are very pleased to join BlindLook’s Brand Network for the Visually Impaired with the EyeBrand certificate. Our main mission is to create a positive impact by offering a perfect e-commerce experience to our customers. By using this impact on behalf of a more equal and more inclusive world, 1 million in our country and 1 million in the world We support the right of 285 million visually impaired individuals to participate in life freely. Thanks to the audio guide feature, visually impaired people will now be able to examine more than 200 million products on our platform and benefit from easy and reliable shopping opportunities with more than 30 million customers in Turkey. has the highest number of users It is a source of pride for us to be an EyeBrand certified e-commerce platform. “With our BlindLook collaboration, we are accelerating the socially responsible transformation we aim for in line with our Sustainable Impact Plan.” he said.

BlindLook co-founders Sadriye relatively And Jihad Ersin Aydın stated that they have undertaken a work that will touch the lives of 1 million visually impaired people in our country and 285 million in the world. “We, as BlindLook, provide services for the visually impaired in this world where 80% of communication is focused on vision. 100% audio focused We create a world and expand it by incorporating developing technology. We are very happy to work with an important brand of e-commerce such as Trendyol, which has a high number of users and will meet the needs of visually impaired individuals. “We would like to thank Trendyol for walking with us on the path to realizing our dream of an equal, accessible and inclusive world, step by step.” he said.

BlindLook ensures that visually impaired people do not have any problems by providing voice guidance within the site or application.

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