Apple, which has come to the fore with declining sales figures in some countries, seems to have to make innovations on artificial intelligence technology in the near future. Market analysts say that the company will continue its negative trend if it does not include this currently popular technology in its hardware.
There are even those who claim that in such a case, Apple may lose its place among the world’s most valuable companies. We can say that the success of Nvidia, which has become a trillion-dollar company thanks to its recent artificial intelligence initiatives, is strong evidence of this. Here are all the details…
Apple has to improve its artificial intelligence capabilities
The iPhone series, which has been criticized for years for not offering a revolutionary change, is expected to be the first Apple product to truly benefit from artificial intelligence technologies. The innovations the company has made in this field so far are just a marketing strategy for many. The iPhone, whose sales have experienced a significant decline especially in China, is expected to remain approximately 20 million units below the expected sales in 2024.
The perception that brands that have caught up with the artificial intelligence trend, such as Huawei and vivo, offer similar technologies at more affordable prices, seems to have changed many things in China. Apple, which cut prices at a rate it had never done before in the country, could not reach the sales figures it desired.
Although the company seems to be making a breakthrough in the field of artificial intelligence recently, it is still far away from its competitors such as Microsoft and Google. However, the company, which wants to reverse this situation, canceled the autonomous vehicle project in which it invested billions of dollars. It is claimed that the investment in this project will be used for artificial intelligence infrastructure.
Apple Ring, a rival to Samsung, has emerged!
After Samsung’s Galaxy Ring move, sleeves were rolled up for Apple Ring. The technology giant began developing early prototypes.
So what do you think about this issue? Do you think the new strategy implemented by Apple is correct? You can easily share your answers with us in the comments section below. Your opinions are very valuable to us.