Apple’s Privacy Feature Will Lose Revenue To Facebook

Facebook’s parent company Meta announced that it will lose billions of dollars in revenue with the new feature that will limit the targeting of millions of iPhone users by advertisers.

Many of us have noticed that our needs that we talk about in real life appear as advertisements in applications. Even if we do not search for any site or application on our phone, the things we talk about appear as advertisements in the minds of ‘Are we resting?’ brings the question.

Using ad blocker on computers can be a solution for this situation. When it comes to our phones, there is no way to block the ads that appear in almost every application anymore. Apple has announced a new privacy change that will leave its users to choose whether advertisers can access their data.

Privacy update will cost Facebook $10 billion

New coming to iPhones ‘Application Tracking Transparency’ with the feature, users can can’t access data can choose. This will directly affect the advertisements that appear in the applications and being targeted by advertisers will make it difficult.

With this new privacy change, Facebook makes billions of dollars income will be directly affected. Facebook’s parent company Meta announced on Wednesday that Apple’s privacy change $10 billion in revenue loss He claimed why. Apple executive Jane Hovarth said:Facebook executives have made it clear that their intention is to collect as much data as possible. This disregard for user privacy continues to grow” said.

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Apple planned to make this change last year, but postponed it to this year so developers can prepare for the change. Although companies object to the change, Apple is determined to do so. it seems now millions of iPhone users will lead a life further away from advertisements.

Source :
https://www.gizchina.com/2022/02/04/ios-privacy-changes-will-cost-facebook-10-billion-in-revenue-this-year/


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