Apple’s Data Retention Costs Giants Billions

In December of last year, Apple made an innovation that delighted its users and put application developers and companies in a bit of a difficult situation. In the periods when the sensitivity towards privacy is strengthened, Apple now focuses on this issue first in all applications that want to collect / track user data. asking permission from user made it mandatory. entered into force in April.Application Tracking TransparencyWith this new policy named ‘, users could choose whether to give their data to the application or not.

On the other hand, this new system, as we said, upset the companies. At the head of these companies was Facebook. The company criticized Apple’s move by placing a large-page advertisement in giant newspapers such as The New York Times, The Washington Post and The Wall Street Journal. Why did Facebook get so angry as soon as the decision was made? with a new investigation. appeared.

Losses of four companies are close to $10 billion:

The Financial Times investigated how Apple’s App Tracking Transparency policy has hurt companies financially to date. The results of the research were mouth-opening. Accordingly, Snapchat, Facebook, Twitter and YouTube quartet, Lost about $9.85 billion in just 1 year.

According to the published report, this policy most damaging companywhich is huge compared to other social media platforms. Facebook it happened. Snapchat, on the other hand, has had a pretty bad year this year as its ads are based on smartphones and don’t have a desktop version.

The effect of this sudden slap that companies received with the new policy seems to continue for a while. Because, according to the statements made by the experts, the companies affected by the new policy, especially Facebook, after the policy had to reshape its entire infrastructure. It was said that this shaping process could take at least a year.