Atari announced that it acquired Intellivision, one of the iconic brands. With this merger, we can say that the first console war in history has officially ended and the winner is clear.
A new console will also come with the big merger of Atari and Intellivision
Atari purchased the Intellivision brand and some of its games from Intellivision Entertainment LLC. Intellivision Entertainment will continue to develop and distribute the Amico brand game console. With this merger, Atari plans to expand digital and physical distribution of Intellivision games, create new games, and explore branding and licensing opportunities.
Mike Mika, studio head of Atari-owned game studio Digital Eclipse, “Combining Atari and Intellivision after 45 years ends the longest console war in history” He made a statement.
The first Intellivision game console was released by Mattel Electronics in 1979 and sold an estimated 5 million units by 1990. Atari and Intellivision had their first significant console war in the late 1970s and early 1980s. Mattel even used famous names like George Plimpton in advertising campaigns comparing the two systems.
Atari CEO Wade Rosen“This was a rare opportunity to bring together old rivals and bring together fans of Atari, Intellivision and the golden age of gaming.” said. The acquisition includes rights to more than 200 games in the Intellivision portfolio and Intellivision trademarks. Phil Adam, CEO of Intellivision Entertainment, stated that they believe Atari will manage the Intellivision brand responsibly.
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Tommy Tallarico bought Intellivision in 2018 and started working on the new game console Amico. Amico was originally planned to be released in October 2020, but was delayed due to parts supply shortages due to the pandemic. The device, which was planned to be released by the end of 2021, was not released at that time.
To celebrate the merger, new Intellivision t-shirts were released on Atari.com and more Intellivision apparel and collectibles were announced. The Amico game console is in development and Amico Home will be available on Android and soon Apple iOS platforms.