Apple’s $85 Billion Services Revenue Is in Danger

US-based technology giant Apple in 2024 painful It looks like it will go through a phase. Because according to analysts’ predictions, Apple 85 billion dollars The service may lose a significant portion of its revenue. So, what is happening and is such a situation possible?

The year 2023 has been difficult for technology companies. Decisions and lawsuits taken by the USA and the European Union put companies in trouble. Here is the extension of what happened in 2023, Apple this year. can get into trouble looks like.

The first issue that will reduce Apple’s revenues: The lawsuit against Google

Google has been fighting an antitrust lawsuit for a long time, and this fight has also touched Apple. According to the information given to the court, Google asked the company to become the default search engine on Apple’s devices. from 26 billion dollars He pays too much. Apple processes this money within the scope of service revenues. If the agreement between Google and Apple had to be terminated, Apple’s $85 billion in services revenue would be almost one quartermay evaporate.

Second topic: European Union pressure

European Union in 2023 Digital Markets Act and has cornered technology companies with regulations such as the Digital Services Act. In this context; Apple’s dominance over users through the App Store is also among the issues that disturb the European Union. If Apple is forced to allow app installation from third-party sources, there will still be a loss in revenue. there will be a decline.

The table above compares Apple’s device sales with service revenues shows the comparison. As you can see in the table, service revenues have been rising steadily since 2018 and are now to 100 billion dollars He’s leaning on the stairs. If this revenue decreases, we will see how Apple will react.

For Apple’s current financial status report: