Apple is very close to acquiring the global broadcasting rights for the Club World Championship, which will be held in the summer of next year.
FIFA, the umbrella organization of global football, World Club Championship in 2023 He determined a new status for The institution is now ready to broadcast this tournament. Apple About to make a billion dollar deal with. Moreover, this agreement will be global. So, in a sense, Apple TV+ global publisher it will become.
The value of the agreement, which is expected to be announced as soon as this month ends, is the same as FIFA has previously determined. $4 billion It looks like it’s pretty low. According to The New York Times, there are understandable reasons why the value of the almost completed deal has fallen so much.
32-team cup in the middle of summer
In 2023, the format of the Club World Championship had changed. With the new format, the number of participating teams increased to 32. On the other hand, the history of the tournament also attracted reaction. The tournament, which will start in June 2025, right after the leagues end or the season breaks, attracted reaction. In general World Cup Before (to be held in 2026) such major tournaments were not organized.
FIFA also did not achieve the desired results in finding sponsors for this tournament. Approximately $150 million The sponsorship package has not been fully collected yet.
Apple will be the sole broadcaster of the tournament after the agreement with FIFA. AppleTV+ It is not known whether this will happen or whether the company will sell these rights to different publishers in different countries. On the other hand, it is stated that this agreement is the first global broadcast agreement in FIFA history.
The Tournament, which will take place in 2025, will be held in the USA.
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