The chip crisis, which increased its impact with the pandemic, affected many sectors from smartphones to cars. Although big companies seem to be out of harm’s way from the chip crisis, they took their place among the winners as in every crisis. The crisis did not prevent consumers from buying technological gifts during holiday seasons and discount periods.
Following the sudden depreciation of the Turkish Lira against the foreign currency, Apple, which stopped selling in our country recently, opened its sales again after updating its price lists. Although the sales situation of Apple in our country is not very good, it achieved sales of 100 million dollars last weekend.
Here are Apple’s new and old prices!
As of this morning, we compared the old and new prices of Apple, which has updated its prices in Turkey. Here is the price chart!
Expected to sell 40 million iPhones in December
According to research by Wedbush Securities, Apple managed to sell more than 10 million iPhones during the weekend alone. By December, 40 million smartphones are expected to be sold. However, the company continues to experience stock shortages. Demand and order waiting times are also getting longer by weeks.
According to the research conducted by WS, 15 million Apple brand smartphones are expected to be sold in China alone in December. According to experts, delayed sales caused by chip shortages will affect Apple’s financial performance for a long time.
The phone isn’t the only area where the company has been successful. The company, which is also at the top in headphone sales, almost crushes its competitors. Apple’s nearly 100 million dollars in the next 12 months AirPods expected to sell. He added that this category is expected to account for more than 5 percent of the tech giant’s total revenue in fiscal 2022.
Apple beat its Chinese rivals at home
Apple surpassed its China-based manufacturer rival in its own field. The company surpassed VIVO in October. However, the company’s goals are not limited to this. TSMC will soon begin production of the first 5G modems designed by Apple; Thus, on the iPhones to be released in 2023 These products will.
In 2019, Apple acquired most of its mobile division from Intel, which focused on the development of 4G/5G chips and modems. At the time, it was a way to expedite the work already done by Tim Cook’s teams.
According to the leaks; “The iPhone manufacturer develops its own components to handle radio frequencies and millimeter waves; to complete the modem. “Apple is also working on its own power consumption management chip specifically for the modem.” If TSMC’s plans go as planned, Apple’s SoCs will move to 4nm next year; 2022 iPads and 2023 iPhones will access the 3nm engraving process.
How do you think Apple’s sales in our country are after the chip crisis and price increase? We are waiting for your guesses in the comments.