According to information received, Apple is preparing an advertising algorithm that uses artificial intelligence technology. Thanks to this technology, it is aimed to generate more advertising revenue by giving more effective advertisements. The innovation, which will officially come with iOS 18, will initially be active only on the App Store.
This method, which Google and Meta introduced much earlier, was received very negatively by Apple fans. Some say that the company is literally taking Xiaomi as an example, showing ads in the app store. Here are the most important details…
Apple will design advertisements with artificial intelligence
It is said that the algorithm, which will place ads in the most noticeable areas in the App Store, has already whetted the appetite of advertising companies. Thanks to the targeted ads brought by artificial intelligence, users will be presented with customized ads based on their last searches. Thus, they are asked to spend more.
However, there are also those who find this situation dangerous for the security of user data. It was a great disappointment that Apple, which was expected to make a name for itself with its artificial intelligence technology, would use this technology in its advertisements.
Will the App Store be invaded by ads?
Artificial intelligence ads, which are said to be used only in the App Store for now, are expected to come to other popular applications on iOS if successful. The revelation that Apple has hired new personnel for the advertising manager position shows that the company will continue to rapidly continue its work in this field. In addition, the Apple TV Plus platform announced that it would soon start offering memberships with advertising. We hope that all these improvements will be useful for users at the end of the day.
Apple is opening a new research center!
Apple, which is always on the agenda, decided to open a new research center this time in China. Here are all the details…
So what do you think about this issue? Do you think the artificial intelligence advertising strategy implemented by Apple is correct? You can easily share your answers with us in the comments section below. Your opinions are very valuable to us.