Some claims made show that Apple is not satisfied with the iPhone 14 Plus sales. Analyst Ming Chi Kuo claimed that Apple can change the Plus models in 2 ways.
Introducing the iPhone 14 family in the past months, Apple announced 4 models this year, the iPhone 14, 14 Plus, 14 Pro and 14 Pro Max. iPhone 14 Pro and Pro Max, the 2 strongest members of the family exceeded estimated sales figures and the sales of the weakest member of the family, the iPhone 14, had progressed at the expected level.
However, the iPhone 14 Plus, known as the middle child of the family, strangely It was a phone that nobody preferred.. Apple, on the other hand, is very worried about the sales of the Plus model.
The fate of the Plus model was claimed to be certain
The Plus model, which is roughly a slightly larger iPhone 14, could not do justice to the price difference according to many users and was forgotten in the warehouses of Apple Stores. It was claimed that the Apple administration, which has concerns about the future of the Plus family, is more or less clear about its plans for these models. The source of the claim is an expert on Apple. Min Chi KuoNone other than .
In his statement, Kuo claimed that Apple is preparing to make one of 2 strategic moves. The first move is to leave the Plus model as it is, an iPhone 14 with a slightly larger screen. down to $799 (current iPhone 14 price). The price of the iPhone 14 will decrease at this rate, and those who want to buy the iPhone 14 with a larger screen will turn to the Plus model. With this move, Apple has crossed the line between normal and luxury phones. will make it clear.
Another claim was that the prices of the iPhone 14 and 14 Plus models will remain constant, but the iPhone 14 Plus model will have more features. Although Apple prefers this move, this time instead of clearing the line between normal and luxury phones. It will present the Plus model as an intermediate model. The price of the Plus model, which is claimed to add some features in the Pro and Pro Max models, remains constant. It is claimed to make it more interesting.
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Of course, there is currently quite a long time until the introduction of the iPhone 15 series, and Apple’s real plans for the Plus models are unknown. I wonder if Apple will bring the Plus models back to life or the Plus series will be just like “C“, “SE” and “Minilike the series Will it blend into the dusty shelves of history?