Looking for its old days in the Chinese market, Apple wants to become assertive again by opening another store in the country. The company chose Shanghai for its new store and will have opened its 8th store in total in the city. Thus, China will continue to be the country where the company has the largest sales network after America.
Although this shows the great importance Apple attaches to the country, iPhone sales, which have experienced a huge decline, have put the company’s management in great trouble. It is said that the management, looking for a solution to this, may continue to open new stores in the region. Here are all the details…
Apple is in trouble in the Chinese market!
The new branch, which will be called Apple Jingan, is located right in the center of the city. The store, which was announced to be opened on March 21, is Apple’s 47th branch in the country. This initiative was welcomed with great enthusiasm by the Chinese people and was interpreted as an indicator of the company’s future investments in the country. The country, which has a significant economic potential with its huge population of 1.4 billion, is in an indispensable position for American technology giants.
While iPhone sales in China dropped by 24% compared to the previous year, Huawei phones sold 64% more. The main reason for this situation, which surprised many people, is the increasing technological capacity of Chinese companies, especially with the support of the government. In addition, the economic crisis that the country is in has visibly reduced the purchasing power of the Chinese people.
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So what do you think about this issue? Do you think that Apple’s sales strategy in China is correct? You can easily share your answers with us in the comments section below. Your opinions are very valuable to us.