Technology giant Apple, with the iPhone 12 series, started to remove accessories such as chargers and headphones from the boxes, breaking a new ground in the smartphone world. Although he called this decision “to protect the environment and reduce its carbon footprint”, it confused them with the additional profit of 6.5 billion dollars. It seems that Apple’s gain with this decision is not limited to this.
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Apple saved 550 thousand tons of ore by removing a charger out of the box
The policy of not putting a charger out of the box continues, accompanied by criticism. Considering not to take a step back in this regard, the company continues to be on the agenda with the profit it has achieved. In its statement, the company announced that it has saved 550 thousand tons of copper, tin and zinc ore with its plan to remove the charger from the box.
Although Apple’s saving of 550 thousand tons of mineral ore in addition to an additional profit of 6.5 billion dollars is welcomed by environmentalists, there are not few who think that the company is doing it purely for income. As a matter of fact, the company has not made any discounts on its smartphones, although it has removed the accessories out of the box. On the other hand, Apple expressed its mineral ore savings with the following sentences.
The charger is no longer included and this change is indeed quite daring. According to estimates, we saved 550 thousand tons of copper, tin and zinc ore. Less use of Earth’s resources is worth it.
On the other hand, Apple is going through some difficult processes regarding this decision, so much so that in the past months, Brazil had given Apple $2 million in compensation because removing a charger from the box violated Consumer Rights. In the ongoing process, the company may repeal this policy in Brazil.
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