Amazon has announced that it will shut down Alexa.com, which was founded 25 years ago and has been providing analysis and ranking of websites for 20 years. Alexa.com has been in decline for a long time due to the rise of competing internet tools.
The world’s largest e-commerce company, Amazon, develops innovative technologies in internet services and different sectors, as well as commerce. One of these tools of the company was the Alexa service, which was established in 1996. of Amazon Alexa servicewas giving information about the traffic of the websites and ranking the sites in terms of national and global traffic. with this keyword analysis, time spent on the page, referrals and many more. presented data.
With the announcement it shared today, Amazon gave bad news to those who use Alexa service for their website. The company is a part of Alexa Internet, which was founded 25 years ago. It will be closed as of May 1, 2022 explained. Amazon’s description was pretty short and went like this:
Alexa’s 25-year adventure comes to an end:
“Twenty-five years ago we built Alexa Internet. After twenty years of working to help you find, reach and transform your digital audience, we made the difficult decision to deprecate Alexa.com on May 1, 2022. Thank you for making us a resource for content research, competitive analysis, keyword research and much more. We were proud to serve you as a customer.”
Users who subscribe to Amazon’s Alexa Internet service will be able to continue using the same features that come with their subscription until May 1, 2022. But Amazon will no longer accept new subscriptions or customers. If Amazon APIs on 8 December 2022 will be rendered unusable.
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Why is Alexa.com shutting down?
The reason behind Amazon shutting down Alexa is actually very simple: It’s no longer popular. According to data from Semrush, organic traffic to Alexa.com has been on a steady decline for quite some time. This is Amazon’s Alexa service now due to its popularity It means it might be turned off.
What did Alexa.com offer?
Alexa.com offered the information we mentioned above about any website and web page. While some of this information was available for free, more advanced and automated analysis was available with a paid subscription. Apart from this, members can choose the site they want. SEO analysis test he could handle.