Amazing Prices: The 10 Most Expensive Logos in the World

Logos are one of the most important elements that represent the identity of a brand or organization. Often over the years the brand reputation, quality and prestige They are designed with great care to reflect

Some brands around the world have spent huge amounts of money on their logos, trying to achieve unique, impressive and iconic designs. We are also in this content those with the highest prices We have covered. Let’s start from the 10th most expensive logo and go down to the 1st.

10. City of Belfast logo, $280,000.

One of the cities with the logo, Belfast, the capital of the North Island, had a heart-shaped logo. With its colors and shape liveliness, embrace, participation by conveying the feeling “Welcome to Belfast.” He intended to convey the message.

This expensive logo, which cost $280,000, was not very popular. Its location, which you can see above, a starburst logo because it resembles the shape of the city took.

9. London 2012 Olympics logo, $625,000.

One of the most expensive logos in the world It is not surprising that it belongs to the Olympics. The logo of the 2012 Olympics, which you see above, depicts an angular shape containing the word “London” and the Olympic rings at the top. The numbers of 2012 are also conveyed in a characteristic way.

Designed by Wolff Olins in 2007, this logo, although expensive, Because of its complex appearance It received a lot of criticism.

8. 2008 version of the Pepsi logo, $1,000,000.

Pepsi’s logo, It has constantly changed over the years. We even have a content where we explain the meaning of this change. Without going off topic, let’s leave that content below and get back to our main issue.

of Pepsi logo based on the shape of a bottle cap, It integrated directly with the brand. The logo, which has a simple and clear design, was designed for $1,000,000 in 2008, and the brand became known as “Pepsi Globe”.

7. CitiBank logo, $1,500,000.

The logo of CitiBank, which has almost 3000 branches in 19 countries, was designed by Paula Scher in 1998. Scher also Microsoft, Museum of Modern Art and Bloomberg de logo mastermind.

6. BBC logo redesign, $1,800,000.

This simple one, located above three black squares three white letters logo; It represents one of the world’s most established broadcasting organizations. The logo, which was updated in 2021, received a lot of criticism regarding waste because there was almost no difference.

Changes in the logo, It was a smaller font and adding some more space between the blocks. Yes, this new logo cost $1,800,000…

5. ANZ (Australia and New Zealand Banking Group) logo, $15,000,000.

ANZ, which was formed by the joining of forces of 2 different banks, comes from the abbreviation of the names of these brands. The classic logo, which has been a part of the identity of companies since 1950; It is said that, based on the countries it represents, to the lotus flower is referring to.

4. Posten Norge, $55,000,000.

Posten Norge, the Norwegian postal service managed by the Norwegian Ministry of Transport and Communications 13,000,000 Norwegian kroner (38,853,152.00 TL) Considering their net income, it should not be surprising how much they spent on the logo.

The logo was designed when the rebranding took place in 2008. Even though it looks quite plain and simple, it is worth millions of dollars…

3. Accenture logo, $100,000,000.

Accenture, a giant agency specializing in technology management and consultancy, will inspire and inspire consumers. future focus of the brand He was aiming for a logo that would emphasize.

Under the resulting logo, accordingly “High performance. Was delivered.” he is writing. at the top of the logo “greater than” sign does not go unnoticed either.

2. BP (British Petroleum) logo, $210,000,000.

BP’s green and yellow flower-like logo is a globally recognized design. What is intended to be conveyed by this logo is that they care about the environment. energy and nature The brand tried to convey it by visualizing it in this way.

1. Symantec, $1,280,000,000.

The logo of the computer program Symantec Endpoint Protection ranks first in the list of the most expensive logos. Originality and reliability Don’t you think the logo that represents it is a bit unnecessarily expensive, no matter what representations it contains?

The expensive logos we have put together for you end here. “It was worth paying these amounts.” Do you have a logo you like? You can specify it in the comments!

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