We dominate the advertising wars where many brands refer to each other. BMW and Audi are among the most famous of them. The two leading brands of the automobile industry, which have been in competition for years, wrote their names in history with their fights.
Making references to each other both on social media and in commercials The competition between two giant companies has become a sweet fight.
The rivalry between BMW and Audi has a long history. Especially with billboardswith social media posts, people have great difficulty deciding which brand to advocate.
Let’s remember the references they made to each other from past to present.
One of the giants of the automobile industry Germany-based Audi and BMW, They have been in intense competition for years. These two brands have become favorites of automobile enthusiasts with their engineering marvel vehicles, innovative designs and superior performances.
The competition between them is not limited to technology and performance; but also marketing campaigns, advertisements and even on social media platforms It continues with the shootings.
We are talking about a rivalry that has been going on since the 1990s.
“The Ultimate Driving Machine” (Real Driving Machine) and “Vorsprung durch Technik” (Moving Forward with Technology) are one of the most iconic rivalries in the automobile industry. In this period; BMW and Audi were in intense competition to emphasize their brand identity and increase their market share.
of BMW The Ultimate Driving Machine The slogan emphasized the brand’s performance-oriented approach and the importance it attaches to driving pleasure. This slogan It was used to emphasize the brand’s sporty, fast and exciting driving experience.
On the other hand, Audi was trying to position itself as a technology leader by using its slogan.
in german “Moving Forward with Technology” The slogan was used to highlight Audi’s engineering marvel vehicles and innovative technologies. While these two iconic slogans emphasized the rivalry between BMW and Audi, they also fueled discussions among car enthusiasts.
Some are performance oriented While some prefer BMW vehicles, some also appreciate Audi’s commitment to technology. and appreciated its modern design. This rivalry shaped the marketing strategies of both brands and enabled them to gain a unique place in the automobile industry.
Both brands used various strategies in their television commercials to emphasize the advantages of the rival model.
When Audi introduced a new model to its A4 series, this model impressed people very much. While advertising the Audi A4, considering the rival company, he could not help but throw a stone at BMW and wrote the following on a billboard with a photo of the A4 model: ““Now it’s your turn, BMW.”
As you can imagine, BMW’s response was not delayed. At that time too Since BMW is already preparing for the launch of its new model Naturally, he had unlimited confidence in his model.
In a clever response to the opportunity presented by Audi, BMW placed a billboard larger than Audi’s billboard in the same place and hung a banner saying: “Checkmate”well “Checkmate”
BMW made a perfect move into the game started by Audi and made good use of the opportunity it had.
While these taunts are the talk of the world BMW does not hold back from asserting itself This time it was the party that initiated the first move.
After Audi won the Best Car award in South Africa in 2006, BMW also wanted to announce this trump card to all users when it received the Best Car award in the World. He created a poster that ran an advertising campaign for this purpose. On the poster it was written: Congratulations to Audi for Winning South African Car of the Year 2006 (Congratulations to Audi for the 2006 South African Car of the Year award).
But at the bottom it continued like this: From the Winner of the World Car of the year 2006 (From the winner of the World Car award).
Audi’s response to this situation was immediate and attacked from its strongest point: Le Mans Races.
Le Mans RacesIt is one of the most challenging motor races in the world, held every year. This show of power, which lasts 24 hours, provides great prestige in the automotive industry. Audi achieved great success and made a great show of strength by winning these races continuously from 2000 to 2006.
In response, Audi sent a poster to BMW: “Congratulations to BMW for the 2006 World Car award.” and the signature part continues just like the first poster: “Winner of the Le Mans 24 Hours six times in a row between 2000 and 2006.”
Don’t think it’s over with billboard races. Because they continued this race with commercials.
You’ve probably seen Audi’s famous key commercial, which has become one of the best car commercials ever etched in history. It must be admitted that he has gone above and beyond with this ad. It’s not just BMW; The advertisement also refers to the brands Alfa Romeo, Mercedes and Volvo. “me against all of you” gives the message.
“What do you expect from a vehicle?” In response to the question of what it would be like if all the answers were in a single vehicle, it would be fair to say that Audi killed four birds with one stone.
The rivalry between BMW and Audi continued over the X.
This sweet friction witnessed by the world is one of the most famous. BMW shared an image of the M4 Yas Marina model via X in 2018. In the image, the sparks behind the M4 were striking and the rings formed by these sparks were striking. Some people noticed that it resembled the Audi logo.
Audi immediately caught this situation and offered its rival the “When you see it…” (When you see him…) he made a reference. BMW gave the famous answer that will be remembered…
“Yes, we did. From where we always see it… in the rearview mirror.”
We don’t know who will be the winner of these two important brands that make creative references, but It must be admitted that they are both better than each other.
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