Advertisements Where Burger King Treats People ‘Stupid’

In recent years, especially of social media With the effect of this, changes in the advertising strategies of brands stand out. One of these strategies iscynical” ads. In such campaigns, companies choose a target for themselves and mock that target.

One of these advertising campaigns is Burger King’s in the UK was the campaign. This time, the target audience was those who did not use the company’s mobile application. The hamburger chain is interesting and interesting that those who use its app are smarter. English humor expressed it in sentences that made its impact felt.

Those who applaud when the plane lands, those who wear fake glasses…

Burger King, in some respects, does not use the application in the advertising posters it hangs. to people criticized likened it. For example, on the poster on the board at a bus stop, “We have the application in smart people. Other people are still reading this ad and missed the bus, so they won’t be able to get home at mealtime.” he is writing. Not only that fast food giantin other posters “We have application in smart people. Other people applaud when the plane lands.” or “We have the application in smart people. Other people wear fake glasses.He used phrases like “.

In fact, such advertising campaigns generally do not attract customers, in a fun way Although it is planned, there are criticisms that Burger King’s ads accuse people who do not use the app of being stupid. On the other hand, this is actually quite old. advertising logiccustomers by the firm “Am I stupid? I’ll download it too, so what?” It may also be designed to act by saying. Because such sarcastic advertisements make the brand more attractive in the eyes of customers There are many studies that prove it.