It is a fact that brands are in great competition with each other, and as consumers, we can sometimes witness quite interesting squabbles. We have compiled the amusing references of competing brands to each other for you.
Apple and Samsung; Many brands that exist in the same sector such as Mercedes, Audi and BMW are in great competition with each other. While competing with each other, they are almost like each other in their advertisements and other activities. “dissing” There are brands.
On the one hand, these daring moves by brands as the competition heats upOn the other hand, it becomes enjoyable for us consumers to watch.
For example; Samsung may have annoyed its rival Apple a little with the commercial it published.
Again, an ad by Samsung teasing Apple.
On the other hand, we can say that Apple has successfully turned the move from Samsung in its favor.
Comparing Samsung’s iPhone 5 to Galaxy S3 “it doesn’t require a genius” headlined ad, Apple compared the same products over the same ad image. “don’t settle for cheap plastic” He replied by writing.
Apple is dealing not only with Samsung but also with Microsoft.
Microsoft also does not neglect to talk about iPads by saying “less talk, more work”.
Advertising wars in the automobile industry are progressing in a very contentious way.
After Audi shouted “It’s your turn, BMW” on the billboard, BMW did not ignore this call and moved to a bigger billboard. “checkmate” He responds by hanging up a written poster.
Mercedes, on the other hand, cleverly celebrated the 100th anniversary of BMW and turned this situation to its advantage.
in advertising “Thank you for 100 years of competition. The previous 30 years were a bit boring.” This advertisement of Mercedes attracted a lot of attention.
Like Mercedes, Audi celebrated BMW’s 100th anniversary in a cynical manner.
in advertising “Audi wishes the best for our little brother in the next 100 years” Celebrating the 100th anniversary of BMW with its message, Audi is one of those who succeeded in using this situation in its favor.
Jaguar, on the other hand, heated up the situation by responding to the Mercedes ad with a very audacious ad.
BMW, on the other hand, taunted Jaguar by giving the desired message with a very simple move.
Subaru also did not neglect to send words to BMW and Audi by not being idle.
“Congratulations to Audi and BMW who won the beauty pageant. From the winner of the 2006 international engine of the year.” Subaru, who presents a very ambitious argument to BMW and Audi with its written poster, is also one of those who play this game hard.
We can say that Audi is dissing its competitors with a very aggressive tone with this advertisement.
Made by an agency in Turkey “Accessories you will never find at Audi” In these themed advertising campaigns, Audi uses the users of its competitors to differentiate itself. disparaging and disparaging used a language.
Anyone remember? We witnessed the bickering between these two arch-rivals with the iconic ad of Pepsi.
Coca-Cola’s response to the campaign called “Pepsi challenge”, which would later cause Coca-Cola to make a big mistake:
of Pepsi, “I took the Pepsi challenge” In response to their written badges, Coca-Cola “I chose Coca-Cola in the Pepsi challenge” He used inscribed badges.
Pepsi’s use of Halloween to taunt its rival was a clever response from the Coca-Cola front.
In a Pepsi ad “we wish you a scary Halloween” With this message, it was tried to be presented as if dressing as Coca-Cola was a scary thing.
Coca-Cola using the same image, “everyone wants to be a hero” He presented it with his message and managed to save the situation with a simple but effective move.
Burger King, on the other hand, taunts his rival by disguising himself as McDonald’s on Halloween.
Of course, McDonald’s is not sitting idle either. He must have managed to piss off his opponent with this ad.
Saying “Eat like a king, not like a clown,” Burger King seems to have put McDonalds in a bit of a bind.
Now embedded in our lives and perhaps it is quite interesting to watch the bickering of these big brands that have become one of us.
Sometimes subtly, Which of these brands made the best reference to their rivals, sometimes blaming each other through daring advertisements?
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